The article is devoted to the role and significance of legal principles in the law -making strategy. The law-making strategy is considered as a promising communicative model aimed at achieving the desired state of social relations through a number of consistent, effective and legitimate law-making decisions, during which the optimal replacement of the elements of the present elements of the future takes place. The author identifies several structures of the law-making strategy, each of which has its own characteristics and relationships. Particular attention is paid to the role of legal principles in the formation and implementation of a law-making strategy. They are represented as key elements that provide a systemic relationship between different strategy structures and serve as the basis for limiting the discretion of the legislator and the legitimisation of the drafted regulation.